How Do Beginner Lash Techs Get Clients? Top Business Tips
Starting out as a new lash technician can feel like a daunting task. With so many established professionals in the lash industry, how do you carve out a space for your own eyelash extension business and attract new clients?
Don’t worry—every successful business owner started where you are now. With the right marketing strategies and a lot of hard work, you can build a thriving clientele from scratch. Here are some top business tips to help you get started.
Related: The Best Lash Academy in Chicago
1. Establish Your Online Presence
The first step in attracting new lash clients is to establish a strong online presence. Nowadays, many potential customers search for beauty businesses online before making a decision.
Create Social Media Pages
Having dedicated social media pages for your lash services is essential. Platforms like Instagram, Facebook, and TikTok are great places to showcase your work. Make sure to:
- Post high-quality lash photos regularly, featuring different styles like volume lashes, l curl lashes, and lash lifts.
- Use hashtags relevant to the lash industry and your local area to increase visibility. Examples include #EyelashExtensions, #LashTech, and #VolumeLashes.
- Engage with your followers by responding to comments and messages promptly.
Set Up a Google Business Account
A Google Business Account or Google My Business account is an excellent way to make sure local clients can find your lash salon. It’s free to set up and allows you to add important information such as your phone number, address, and business hours. Positive reviews on your Google Business Account can build trust with potential clients and rank you above the competition.
Build a Professional Website
A well-designed website can act as the hub for all your online activities. Include essential details like your lash services, prices for full sets and touch-ups, and an easy-to-use booking system. Don’t forget to add a blog section where you can share valuable tips and updates about your lash studio.
Related: Lash It Up! How to Take Your Eyelash Extension Brand to the Next Level – Marketing Ebook!
2. Leverage Word of Mouth
Word of mouth remains one of the most effective ways to attract new customers. Happy clients who rave about your lash services can bring in a flood of new business.
Referral Program
Implement a referral program where existing clients earn discounts or special offers for every new client they refer. This strategy not only rewards your loyal clients but also incentivizes them to spread the word about your services.
Encourage Positive Reviews
Ask your regular clients to leave positive reviews on your social media accounts and Google Business Account. Positive reviews not only build credibility but also attract potential clients who are in the decision-making process.
3. Network with Local Businesses
Forming partnerships with local businesses can lead to mutual benefits. Consider collaborating with nail salons, hairdressers, and other beauty businesses in your local area.
Cross-Promotions
You can create cross-promotional deals where customers receive discounts when they use both your services and those of a partnering business. For instance, a nail salon might offer a discount on manicures for clients who book a lash appointment through you.
Attend Local Events
Participate in local events or host workshops at local colleges. These events are a great way to get your name out there and showcase your skills to a broader audience.
4. Invest in Social Media Marketing
Social media marketing is a must for any new lash artist. Aside from creating social media pages, you can run targeted ads to reach the right people who are likely to become your clients.
Facebook and Instagram Ads
Running ads on Facebook and Instagram is a great idea to target a specific audience based on location, age, and interests. You can create eye-catching ads showcasing your lash photos and special offers.
Use Hashtags
Using hashtags can increase the visibility of your posts. Research and utilize popular and relevant hashtags like #Lashes, #LashExtensions, and #BeautyCommunity.
5. Offer Discounts and Special Offers
Attracting new clients often involves offering initial discounts or special offers.
First-time Client Discounts
A discount for first-time clients can be an excellent way to get potential clients to try your lash services. Offering lower prices initially can lead to repeat customers if they’re satisfied with your work.
Seasonal Promotions
Plan seasonal promotions around holidays or special events like Valentine’s Day, Christmas, or Back-to-School. These promotions can entice clients to book appointments during slower periods.
6. Create High-Quality Marketing Materials
Effective marketing materials can make a significant difference in attracting new clients.
Business Cards and Name Cards
Always carry business cards or name cards with you. Hand them out at local events or leave them at complementary businesses like nail salons and beauty shops.
Digital Marketing Guide
To further enhance your marketing efforts, consider investing in our comprehensive digital marketing guide, “Lash it Up: How to Take Your Eyelash Extension Brand to the Next Level.” Available on Etsy for immediate download, this guide offers all of the expert advice you need tailored specifically for lash techs looking to grow their business.
7. Build an Email List
Email marketing is an excellent way to keep your clients informed about your services and promotions.
Collect Email Addresses
Collect email addresses from your clients when they book appointments. Use these emails to send out newsletters, special offers, and updates about your business.
Regular Communication
Send regular emails to your list, offering tips, promotions, and updates. This keeps your brand top-of-mind and encourages repeat business.
8. Participate in Loyalty Programs
Loyalty programs can encourage repeat business and build long-term client relationships.
Rewarding Regular Clients
Create a loyalty program where clients earn points for each visit. These points can be redeemed for discounts or free services. This is a great way to incentivize repeat business and reward your most loyal clients.
9. Invest in Continued Education
Staying updated on the latest trends and techniques in the lash industry is crucial for your success.
Enroll in Lash Courses
Consider enrolling in advanced lash courses like those offered at LucyLu Lash Academy in Chicago. Our courses cover everything from basic techniques to advanced styles like volume lashes and lash lifts. Continued education ensures you’re providing the highest quality services to your clients.
Call or text us at 773-870-2816 for more details on our courses!
10. Create Engaging Content
Content marketing can help you connect with your target audience on a deeper level.
Blog Posts and Tutorials
Create blog posts and video tutorials that offer valuable tips and insights about lash care and maintenance. Sharing your knowledge not only positions you as an expert but also helps build trust with your audience.
Social Media Challenges
Engage your audience with social media challenges or contests. For example, you could run a giveaway where participants have to share their best lash photos using a specific hashtag.
Conclusion
Building your client base as a new lash artist takes time, effort, and a strategic approach. By leveraging the tips above, you can attract new clients, retain regular clients, and grow your own lash business. Remember, the most important things are to stay consistent, provide high-quality services, and continuously improve your skills.
Interested in taking your eyelash extension business to the next level? Enroll in our courses at LucyLu Lash Academy in Chicago or purchase our digital marketing guide, “Lash it Up,” available on Etsy. Start your journey to becoming a successful lash technician today!
By following these steps and utilizing the resources available at LucyLu Lash Academy, you’ll be well on your way to establishing a thriving lash business. Good luck!
