The Best Eyelash Extension Business Plan: How To Guide


The Best Eyelash Extension Business Plan: How To Guide

Hello, beautiful dreamer! We know starting a new business can seem like a daunting task with a mountain of things to do. But guess what? You’ve already climbed the first peak just by being here.

Setting up your very own eyelash extension business is absolutely achievable, and we’re here to guide you through every step of the way. It’s just like applying those perfect lashes – patience, precision, and, most importantly, passion make all the difference.

So, take a deep breath and prepare to flutter those fears away, because together, we’re going to make your dream a reality.

And hey, don’t forget to check out our ebook, “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!” for even more insights and inspiration. Let’s get started, shall we?

Overview of the journey ahead

Let’s take a peek at the roadmap that will lead us to our destination – your successful lash business!

  1. Getting Started: This is where we gather our wits, and more importantly, our resources. We’ll explore startup costs, workspace needs, and essential supplies.
  2. Business Plan: Think of this as the blueprint of your dream house. It includes your business goals, target audience, services offered, pricing structure, and more.
  3. Marketing Strategies: Here, we’ll brainstorm on how to make your brand the talk of the town. Social media, website, referrals – we’ll cover it all!
  4. Financial Planning: Money matters can be tricky, but not when we handle them together. We’ll look at potential earnings and managing expenses.
  5. Operations and Services: Lastly, we’ll dive into the day-to-day workings of your business. From scheduling appointments to maintaining hygiene standards, this is where we ensure your business runs as smoothly as a perfect lash application.

Remember, every step is a lesson, and each challenge is a chance to grow. And don’t worry, our ebook “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!” will be there to guide you beyond this journey. Ready to take the plunge? Let’s jump right in!

Why it’s a good time to start an eyelash extension business

In today’s beauty-centric world, the demand for eyelash extensions is soaring high, and it doesn’t look like it’s coming down anytime soon!

Why, you ask? Well, eyelash extensions are a simple, non-invasive way for women to enhance their natural beauty and boost their confidence, without the need for daily mascara applications. Plus, as we emerge from the pandemic, people are keen to indulge in beauty treatments that have been put on hold.

So, there really is no better time to tap into this lucrative market than now! With your passion and our step-by-step guidance (and a little help from our comprehensive eBook “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!”), you can create a thriving lash extension business and make your mark in the beauty industry.

Are you excited yet? Because we surely are!

Creating a Business Plan

Best Eyelash Extension Business Plan

A business plan is the blueprint for your eyelash extension business—it’s a roadmap guiding you to your goals.

Think of it as your business’s GPS. Just like you wouldn’t embark on a road trip without directions, you shouldn’t start a business without a clear plan. This plan will help you identify your target market, set financial goals, manage your startup costs, develop marketing strategies, and organize your business operations.

Plus, if you ever need to secure funding or attract investors, they’ll want to see a comprehensive and well-thought-out business plan. Don’t worry; we’ll walk you through each step to ensure your plan is as stunning as the lash sets you’ll be creating!

Key components of a successful business plan

  1. Executive Summary: This is like the trailer to your business plan movie. It provides a concise overview of your entire plan, including the name and location of your business, your mission statement, and the products or services you offer. Remember, first impressions matter!
  2. Company Description: This section gives a detailed explanation about your business. What kind of eyelash extension services will you provide? How does your business stand out? Who is your target market?
  3. Market Analysis: Understanding your competition and the needs of your market is crucial. What are the latest trends in the eyelash extension industry? Who are your main competitors? This will require some market research on your end.
  4. Organization and Management: Describe the structure of your business. Are you operating solo or do you have partners? This section also includes information about the management team and their roles.
  5. Services or Product Line: What are you selling? In this case, it’s eyelash extension services. But don’t forget to detail the benefits of your services to your customers.
  6. Marketing and Sales Strategy: How will you attract and retain your customers? This section outlines your marketing and sales strategy.
  7. Financial Projections: Provide an outlook for future business finances. This includes forecasted income, balance sheets, and cash flow statements. If you’re seeking investors, this section is particularly important.
  8. Appendix: Although not mandatory, it’s a good place to include any additional supporting documents that you’d like to mention in your plan.

Financial Planning

Financial planning is the heart of your business plan. It’s like the kitchen for a restaurant – everything depends on it.

You’ll use financial planning to estimate the startup costs of your eyelash extension business, including equipment, supplies, and licensing fees. It also helps you figure out how much you need to charge to cover costs and make a profit.

This section is your opportunity to prove to yourself (and potential investors) that your business can be profitable.

Also, through thorough financial planning, you can identify potential financial risks and devise strategies to mitigate them.

Just like you wouldn’t want to serve a raw cake at your birthday party, you don’t want to start a business without a solid financial plan. It’s a sweet foundation for your success!

Estimating startup costs

To estimate the startup costs for your eyelash extension business, you’ll need to consider a few key categories.

  1. Eyelash Extension Supplies and Equipment: This includes items like eyelash extensions, adhesives, tweezers, eyelash pads, and a high-quality lash bed. You’ll also need to regularly replenish your consumables like eyelashes and glue. The average cost for initial lash supplies and equipment can range from $500 to $1000.
  2. License and Insurance: You will need to acquire a cosmetology or esthetician license to legally operate, and the cost varies by state. Additionally, business insurance will protect you from potential liabilities. Together, these can cost around $500 to $1000 annually.
  3. Training and Courses: Becoming a skilled lash technician requires proper training. The cost of comprehensive lash training courses can range from $500 to $2000.
  4. Marketing Costs: From setting up a website to printing business cards, marketing your business is crucial. You may also consider running ads on social media. A starting budget of $200 to $500 per month is practical for marketing.
  5. Rent and Utilities: If you’re renting a space, include the cost of rent, utilities, and any necessary renovations in your budget. This can greatly vary, but on average, expect to spend $1000 to $2000 per month.

In total, starting an eyelash extension business can cost approximately $3,700 to $6,500 upfront, and around $1,200 to $2,500 monthly to operate.

Remember, these are just average costs and can vary based on location, quality of products, and personal choices.

Planning for operational costs

When planning for operational costs, you’ll need to make sure you account for ongoing expenses. These include replenishment of lash supplies, rent, utilities, and marketing costs.

Remember that operational costs also include unexpected expenses like equipment repairs or replacements. Always ensure you have some money set aside for these unpredictable costs. It’s also crucial to factor in the cost of your time.

As the saying goes, “time is money,” so every hour you invest in your business has a monetary value. Planning for operational costs helps keep your business running smoothly without any financial hiccups.

Revenue predictions

To calculate revenue predictions, you’ll first need to estimate the number of clients you anticipate to serve daily. Multiply this figure by the price of your lash extension service.

For example, if you plan to serve five clients per day, and each service costs $100, you’ll make $500 per day. Multiply this by the number of days you’ll be operating in a month to get your monthly revenue.

Don’t forget, this is a rough estimate and actual revenue can vary based on factors like holidays, client cancellations, and promotional discounts.

Marketing Your Business

Marketing your eyelash extension business is like the mascara of your business plan – it truly makes your brand pop and stand out from the crowd!

Without an effective marketing strategy, even the most exceptional services may go unnoticed.

The beauty industry thrives on visibility, reputation, and client relationships, and these are all areas where strategic marketing shines. It’s not just about bringing customers in but also about making sure they love your brand and keep coming back.

So, don’t just lash out randomly, plan your marketing carefully – it’s crucial for your success!

Identifying your target audience

Identifying your target market is like finding the perfect pair of lashes – it just fits to enhance your beauty! And in business terms, it helps to boost your brand.

To find this perfect fit, you need to ask a few key questions. Who are the people that would love to use your eyelash extension service? What age bracket do they fall into? What’s their income level? Moreover, consider their lifestyle and fashion choices. Do they go for a natural look or do they prefer more glam? Understand their needs and beauty goals.

The answers to these questions will help you understand who your ideal customers are. Just like how every lash style isn’t for everyone, your services won’t appeal to all. And that’s perfectly fine! Once you know who your target audience is, you can tailor your marketing efforts to attract and retain these specific clients.

And now, if you want to really make your brand flutter in the market, consider our marketing eBook, “Lash It Up: How to take your Eyelash Extension Brand to the Next Level!” This book will guide you on how to level up your marketing game and draw your target market like bees to honey!

Creating your brand

Creating your brand is like choosing the perfect pair of lashes to highlight your own unique beauty. It’s an expression of who you are and what you stand for.

Your brand is more than just a name or a logo (we created an article to help you pick your perfect business name) —it’s an experience that encapsulates your business personality, quality of service, and relationship with your clients.

What does your business stand for? What makes your lash service unique? Is it the comfort and relaxation your salon offers, or is it the wide range of lash styles you provide? Maybe it’s your commitment to using only high-quality, hypoallergenic materials.

Define these attributes clearly because this is what makes your brand, and this is the essence that your clients will connect with. Remember, a well-defined brand can be the difference between just another lash extension service and the go-to lash extension salon!

Strategies for promoting your business

Promoting your business effectively involves a blend of different strategies tailored to your target audience. Here are a few to get you started:

  1. Social Media Marketing: Use platforms like Instagram and Facebook to showcase your work and interact with your potential clients. Regularly post before-and-after photos, customer testimonials, and lash care tips.
  2. Partnerships: Collaborate with local businesses, influencers, or other beauty professionals. This can help you reach a bigger audience and gain new clients.
  3. Loyalty Programs: Reward long-time clients with discounts or free services. This encourages them to return and refer your business to others.
  4. Email Marketing: Send regular newsletters to keep your clients updated about new services, promotions, or any changes in your schedule.

These strategies are just the tip of the iceberg! For a comprehensive guide on how to take your lash business to new heights, check out our eBook, “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!” It’s packed with detailed information, step-by-step guides, and expert tips to help you boost your business and make your brand truly flutter in the market.

Business Operations

Business operations refer to the day-to-day activities you’ll carry out to keep your lash extension business up and running smoothly. This includes scheduling appointments, managing inventory for your lash supplies, ensuring the cleanliness and organization of your workspace, and providing excellent customer service.

You’ll also need to handle any issues that arise promptly and professionally. Remember, the smoother your operations, the happier your clients will be, and a happy client means a thriving business!

We go over this more in our article “How to Start an Eyelash Business: The Ultimate Guide”

Setting Goals

Setting goals is like plotting a course on a map. It gives you a clear direction and helps you navigate your way to success. Goals provide a sense of purpose and enable you to measure your progress. They keep you motivated and focused, ensuring you stay on track and avoid unnecessary detours.

For your eyelash extension business, this could mean setting targets for client numbers, revenue, or even expansion plans. Your goals could be short term, such as securing five new clients in a month, or long term, like opening a new shop in two years.

Remember, goals are most effective when they’re SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. So, when setting your goals, make sure they meet these criteria.

How to set achievable goals

When it comes to setting achievable goals, think small to win big. Instead of setting lofty goals that may be hard to reach, focus on small, incremental targets.

For instance, you might aim to gain one new client every week rather than striving for a large number all at once. This method makes your objectives more manageable and less intimidating. Plus, celebrating these small victories can provide a significant boost to your confidence and motivation!

Also, it’s crucial to be realistic about what you can achieve in a given timeframe. Consider your resources, time, and potential obstacles. If you’re just starting, your goals should reflect that. As you grow and gain more experience and resources, your goals can too.


As you embark on this exciting journey of starting your own eyelash extension business, always remember that every successful business once started where you are now.

Each step you take brings you closer to your goals.

Yes, there will be challenges along the way, but every hurdle you overcome strengthens your business and you as an entrepreneur.

Keep your eyes set on your goals and persistently work towards them.

And, if you need a bit of extra guidance, don’t forget to check out our ebook “Lash It Up: How to Take Your Eyelash Extension Brand to the Next Level!”

Here’s to your success, and to the beautiful eyelashes you’ll be creating!